The Story Behind the Story : MY STORY

The Story Behind the Story : MY STORY

Owner Toya Bailey has loved fashion since she was a little girl trying to walk around the house in her mother's heels. It all started in Memphis, TN, in the trunk of her car. Owner Toya Bailey had a dream, but with little business funding to make those dreams come true. In 2010, she started selling shoes and accessories out of the trunk of her car, many to the ladies of the church and family members. With hours on top of hours put into pushing the name "Klassy chics," Toya was offered a small location in the heart of Memphis, TN (south Memphis). May 2014, with only 650Sq ft worth of building to work with, Toya opened her first store with only shoes and accessories.


In August 2016, Toya met with two gentlemen who were interested in helping her expand her business and offering clothing for ladies, accessories, and shoes. Klassy Chics Boutique was born and resided on Covington Pike (Raleigh) in Memphis, TN. Ladies from all over enjoyed the fashion sense that Toya had to offer. In December 2018, Toya had three stores in Memphis, TN, up and running. One of which was in one of the largest malls in the city. Toya's dream became a reality with over ten employees and three locations operating at full speed.


In February 2020, the world experienced something that they weren't expecting. Not only did the pandemic claim several lives, but it wiped out many businesses all over the world! The owner of Klassy Chics Boutique was now forced with one of the most saddening decisions of her life. After being forced out of the mall due to all the Malls closing down, she attempted to run her separate brick and mortals, but because everyone was quarantined, there was no need for clothing or accessories. In December 2021, Klassy Chics Boutique officially closed all three stores and opened an online market base.


As the online store transitioned over to online sales, the owner noticed the market became saturated with boutique owners, not to mention that the pieces companies like Temu and Shein can get at a ridiculously lower price gave them an upper hand to offer a lower cost to consumers. Klassy Chics Boutique had come to a complete end.


Klassy Chics Boutique ended, but not the owner's desire for fashion. As a proud member of Sigma Gamma Rho Inc., the owner decided to venture into sorority paraphernalia, starting with her sorority. Soon, she will add other sororities and fraternities. This has been a journey, and I'm so happy to have each one of you as part of it. Check out my beginning to the start of it all. 

https://www.highgroundnews.com/devnews/KlassyChics050514.aspx

XOXO

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6 comments

Toya, your upstanding customer service and quality of your products have been A+ to this educator. Thank you for all you do. May God continue to use you as a vessel of encouragement to other young ladies❣️

LaCans Brandon

Stylish Duo: Leopard Print Fedora and Graphic Tee

As a fashion enthusiast always on the lookout for unique pieces to elevate my wardrobe, I recently stumbled upon a dynamic duo that instantly caught my eye – a leopard print fedora and a graphic tee. Let me delve into why this pairing has left me thrilled and utterly satisfied.

First and foremost, let’s talk about the leopard print fedora. This accessory exudes a bold and adventurous vibe that instantly adds a touch of personality to any outfit. Crafted with precision and attention to detail, the fedora boasts a striking leopard print pattern that is both eye-catching and timeless. Its brim provides just the right amount of shade, perfect for those sunny days when you want to shield your eyes without compromising on style. The quality of the materials used is evident, ensuring durability and longevity. Whether paired with casual jeans and a tee or dressed up with a chic ensemble, this fedora effortlessly elevates any look with its undeniable flair.

Now, onto the graphic tee – a piece of clothing that holds a special place in my heart. The one I acquired features a captivating design that immediately drew me in. The print is vibrant and vivid, showcasing intricate details and bold colors that make a statement without being overwhelming. Made from soft and breathable fabric, it feels incredibly comfortable against the skin, making it ideal for all-day wear. What truly sets this tee apart is its versatility. Whether styled casually with denim shorts for a laid-back day out or tucked into a high-waisted skirt for a more polished look, it adapts effortlessly to any occasion, adding a touch of edgy charm to my ensemble.

Together, the leopard print fedora and graphic tee form a dynamic duo that elevates my style game to new heights. They complement each other seamlessly, creating a cohesive and visually captivating ensemble that never fails to turn heads. From their impeccable quality to their undeniable charm, these pieces have quickly become staples in my wardrobe, serving as go-to options for when I want to make a statement with my fashion choices. Needless to say, I am thrilled with my purchase and eagerly anticipate showcasing these pieces for many stylish adventures to come.

Lillian Davis

I love Toya I am one of her biggest customers and will continue to support her forever. The quality and price of her clothing is very inexpensive most of my clothes come from her business.

Christina

It has been a blessing since 2017 that I met Toya. We met at a vendor show and her products are always great quality and what you’re looking for. Her customer service is excellent! Klassy Chics Boutique is a brand that will continue to grow because who is behind the brand. Thank you all so much for being half of my closet! 😊

April Craft

I love the quality and price of all the purchases I’ve made. She even shipped me items as well. 💜🛍️💜🛍️

LaCannas

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